How Fintechs Are Powering Crypto Products
The lines between traditional finance and crypto are disappearing. More Web2 fintech companies, such as digital wallets, neobanks, and investing apps, are now adding crypto features to meet growing demand and stay competitive.
But here’s the catch: offering crypto isn’t as easy as flipping a switch; it requires the right planning and infrastructure. That’s where a digital asset platform is crucial – digital asset platforms can provide a modular backend that gives a fintech everything needed to launch a compliant, scalable crypto experience.
Why Fintechs Are Embracing Crypto
Consumer behavior is shifting. Users want access to stablecoins, or crypto assets like Bitcoin, Ethereum, and they want it as easy as using Venmo or investing in stocks. If your platform can’t offer that, someone else will.
But fintechs don’t want to become crypto companies. Building crypto infrastructure in-house takes years of solving complex issues and millions of dollars in investment. Fintechs want to integrate crypto without rebuilding their stack or dealing with new regulatory and licensing headaches.
That’s where plug-and-play solutions come into play.
What Digital Asset Infrastructure Actually Means
Digital asset infrastructure is the backbone that powers crypto inside your app, handling the messy stuff so you can focus on UX.
With a proper digital asset infrastructure partner, your team doesn’t need to worry about:
- KYC & compliance
- Custody & settlement
- Transaction quoting and liquidity sourcing
- Regulatory coverage
- Blockchain integrations
Instead, you get a set of APIs that plug directly into your app and unlock crypto functionality quickly and compliantly.
Crypto Use Cases Fintechs Can Launch Today
Whether you’re a digital wallet, an investing platform, or a neobank, here’s what’s possible with the right setup:
- Let users buy and sell crypto directly inside your app
- Support stablecoin payments or transfers
- Enable crypto withdrawals to self-custodial wallets
- Power recurring purchases or round-up investing in crypto
- Launch a crypto debit card that lets users spend anywhere
These aren’t theoretical anymore. They’re live use cases already reshaping fintech crypto integrations.
The Future Is Already Here
Fintechs that integrate digital asset infrastructure now are positioning themselves to lead the next wave of financial innovation. The rest? They’ll be playing catch-up.
If you’re ready to offer crypto without the complexity, it’s never been easier. One integration, full compliance coverage, and a better experience for your users.
Coinme can help you build your native crypto experience using our crypto-as-a-service platform. Contact our sales team at bd@coinme.com or coinme.com/enterprise to learn how we can help!
Let’s build the future of finance together.
